West Bromwich Albion FC needed a solution that enabled quick, seamless and secure transactions at a high volume.
Challenge
West Bromwich Albion FC needed a solution that enabled quick, seamless and secure transactions at a high volume. In addition, the football club needed a solution that would be professional in a hospitality environment, as well as flexible in a retail store and the stadium bars. West Bromwich Albion FC also required a simple and integrated back office system that would allow quick resolution of problems and easy profit reporting.
Solution
West Bromwich Albion FC (WBA FC) processes huge volumes of card transactions in a fast moving face-to-face environment. To meet this need Verifone provided WBA FC with Vx 810 PIN pads and Vx 670 Wi-Fi and Bluetooth wireless devices, in combination with Verifone’s Payment as a Service platform.
Payments as a Service gives WBA FC a flexible and secure end-to-end solution for card acceptance. At both the high-volume points of sale and pay-at-table environments, customers at WBA FC fans now have a consistent and reliable customer experience.
Results
Verifone gave WBC FC the integrated service and flexibility that competitors failed to deliver. The mobility and connectivity of the terminals, enabled through Bluetooth and Wi-Fi, allowed WBA FC employees to take payments in the hospitality suites, bars and restaurants across the stadium. It reduced queue times, was quickly adopted by employees and facilitated a better customer experience.