The way we shop and pay for goods is evolving resulting in consumers and retailers expecting more from their payment infrastructure. As a result Zizzi’s began looking for new ways to engage their customer with charities beyond the traditional option of placing charity boxes on counter. Zizzi wanted an easy way for their customers to get involved in their CSR activity and a simple way to boost overall funds raised for charities.
Verifone introduced Pennies as part of its Payment as a Service offering as an added feature for customers in the retail and hospitality sector. The Verifone solution allows merchants to very quickly introduce the digital charity box. All that is required is a simple change to configuration options to allow Pennies to be switched on. As soon as Pennies is enabled donations can begin, and reporting of donations collected is easily achieved via Verifone's online reporting tool.
Pennies and Verifone have enabled Zizzi to boost their giving for charity partners. Cancer Research UK is the latest charity to benefit. It was introduced as the beneficiary of Pennies in Zizzi in May 2014 and £100,000 was raised in the first 8 months. Each donation is just 25p. The ease of use has ensured a steady stream of donations with an average of £3,500 being raised every week across the chain’s 136 restaurants. Verifone has ensured that the request for donations appears after the request for a tip, to prevent any fears of this having an impact on waiting staff tips.